Will Kassoy, CEO, AdColony and Ira Rubenstein, EVP, Digital Marketing, 20th Century Fox

During this expert presentation, industry pundits will tee up a never before presented, visually stunning Universal Pictures brand impact study as a recent backdrop to discuss where media entertainment brands must move next in order to:

1) Create the most meaningful and memorable moments of surprise and delight across on-the-go consumers

2) Identify and seize the overall market opportunity

3) Face the unique opportunities and challenges specific to entertainment brands

This session will include visionary level dialog infused with prescriptive recommendations from individuals who have been covering the space and responsible for billions of dollars in media and entertainment spend.

See more at imediaconnection.com.

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