Advertisers face many challenges as they use Big Data to build brand value, influence purchase decisions, and increase revenue. Join Yahoo -- fresh off its announcement of Genome from Yahoo, a complete audience-buying solution -- and a brand advertiser as they discuss those challenges. Learn how the two companies are harnessing the power of data to improve digital marketing campaigns.
Moderator: Ken Smutny, manager, display optimization and account management, Yahoo
Speakers: Sarah Lyman, associate media director, OMD
Tony Siconolfi, sr. director, network field sales, Yahoo
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