Sir Peter Blake and Stewart Newman talk about the background to designing the labels for each of the eight whiskies and their choice of artefacts to represent each decade in the collaboration between The Macallan Single Malt whisky and the godfather of pop art Sir Peter Blake to celebrate his 80th birthday on 25th June 2012. 250 of the handmade boxes are available wordwide, signed by Sir Peter himself.
Directed by Philip Sansom
Music by The Mojo Fins
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