Educational video for LIFESAVER systems
Safe drinking water is essential for life, and yet 1 in 8 of the world’s population have no access to it,
contracting viruses and diseases from contaminated water and suffering illnesses often leading
to death. It is a life that in the west we can barely imagine, and a truth we can easily disregard or forget.
LIFESAVER bottles and jerry cans take dirty water, and with just a few pumps turn it to
sterile drinking water.
This educational video has been created for LIFESAVER systems to use within schools to help simply
and effectively communicate the issue of water poverty and the remarkable solution
of LIFESAVER technology to children, to encourage them to get involved in making a difference.
You can also find this video on LIFESAVER's website...go take a look :)
The video has incorporated two main artistic techniques, namely Illustrative Rotoscope and Motion graphics. These techniques were chosen to create compelling imagery to capture the imagination of young children.
The rotoscope style was created by drawing frame by frame (12 frames per second) over existing footage supplied by LIFESAVER. This was done using Adobe Flash. This was a highly time consuming practice, taking around 1 hour of drawing to produce 1 second worth of footage. Though production heavy, the visual style created a balance of child friendly imagery with the emotive impact which can only come from footage of real people.
The motion graphics were produced using Adobe After Effects, using assets created in Illustrator. The foley sounds and voice over were recorded and later edited using Adobe Audition, whilst the music was put together using Apple loops and midi recordings in Logic Pro.
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