Social media has become a huge resource for data, from Facebook likes to brand retweets and beyond. But not all social data is created equal. If siloed from other data and marketing efforts, brands will quickly find themselves wasting dollars and trying to reach the wrong people. In this session, data marketing experts will explore the best practices and guidelines for social data. When used correctly, it can fuel hugely successful digital marketing programs. But if mismanaged, it can doom your campaign.

Moderator: Giselle Abramovich, sr. editor-brands, Digiday @GAbramovich
Speakers: George Haynes, social & digital media manager at Kia Motors America @kia
Nate Luman, social marketing manager, Zappos Development @ripcityrhapsody

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