The New York Times spoke to the duPont-Columbia Awards about the elements they consider when they produce multimedia narratives. Four voices weigh in on how storytelling is changing and about their roles in an evolving newsroom.

In January 2012, the duPont-Columbia Awards recognized The New York Times for presenting a new way to understand the war in Afghanistan through an immersive, multimedia experience. As Andrew DeVigal begins this video by quoting duPont juror Al Tompkins, “People remember what they feel rather than what they know.” Multimedia at The New York Times is delivering stories that do more than tell. They are providing moments of transformation through digital engagement.

Produced by Monica Alba

Read more about how multimedia packages are put together at journalism.columbia.edu/page/881-7-3-12-multimedia/634.

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