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Mark Skidmore describes the metrics behind the movement and the calculations behind the execution of barackobama.com during a lunchtime keynote at the eMetrics Marketing Optimization Conference in San Jose, CA (May 2009).

Sound quality poor, but audible. Video ends abruptly as Flip ran out of power!

Related blog post (including key takeaways) at dooleyonline.typepad.com/dooley_post/2009/05/emetrics-measuring-the-success-of-a-movement-barackobamacom.html

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