This is a Cut-Down of our sophisticated infographic "The Way" for German audio brand SENNHEISER.
Motion concept, illustrations and animations were all done by Tonic Trix.

SENNHEISER was looking for the right tool to communicate their new brand strategy within the company, choosing an infographics clip to bring across the rather dry facts in a fresh and entertaining way. We based our clip on a voiceover text from Sennheiser's lead agency, which describes the new brand story, claim and company vision. It took a lot of ideas and even more fun to develop the ideal look from this foundation. Our motion concept is clean and reduced, making the key visuals easily understandible. To keep attention high throughout the long version's full length of 5 minutes, we created a bunch of surprising and cunning transitions. An exciting project with the right balance of good communication and entertainment!

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