Ubisoft® EMEA is launching the European campaign for Assassin’s Creed 3 with “RISE,” an 80-second video created by Sid Lee and directed by Bjoern Ruehmann. The commercial features eight characters illustrating their battle in the middle of the American Revolution, the setting of this next installment of the game.

“RISE” pays tribute to the deep and inner rise of the individual who, united with others, makes change possible. Allied with people from the colonies, Connor becomes the pioneer of a new country, the United States.

The campaign conceptualized by Sid Lee also includes digital and social media, print and outdoor elements. The commercial was directed by Bjoern Ruehmann (represented by Furlined in the U.S. and Friend in the U.K.), while Jimmy Lee managed the production.

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