»The Way« is a cutdown of a 5 minute infographic explaining the brand story of the german audio brand Sennheiser.
Because the original video was for internal use only we made this directors cut to showcase the artwork and animation without giving too much of the story away.
Together with Tonic Trix we came up with the storyline visualizing the original script and developed everything from character design to visual style.
Direction: Tonic Trix
Art Direction: Felix Meyer
Animation: Felix Meyer, Pascal Monaco, Nico Vogelsang, Thomas Israel
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