I was commissioned by Digit London to art direct, design and animate this motion sequence for a Vodafone installation at Heathrow, Terminal 1.
The animation itself is just over a minute long.
Its purpose was to attract the eye of businessmen/women. The objective was to promote the unique services and functions that this phone had to offer for its users.
The animation played on a 50" plasma screen that turned on its side; hence the unusual 'non-PAL' format.
The plasma screen was built in to a six foot model of the Vodafone BlackBerry 7100v phone, which is housed in a 'pod-like' unit for interested on-lookers to find out more information.
Due to success of the pod and the animation Vodafone ordered fourteen BlackBerry pods to be made and sent them on a worldwide promotional tour.

Produced by: Digit London
D esign + Art direction: Plan-B Studio
A nimation: Steve Price
P ost Production: Theo Green
Photography: Magnus dennis