The store is conceived as an interactive space, where play takes form through the generative graphics experimented by Dotdotdot. A series of interactive mirrors, animated walls and virtual frames allow customers to cross every environment and "transform" it in a dynamic space, in continuous motion.
Light and heath-sensitive (and also affected by other environmental factors), these technologies modify the installations and their whole context, making it a unique place revolving around the customer, who shapes its colors, its intensity and movements by its very presence.

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