As the winners in 2011 of the best animation category at the Big Chip awards we were asked by Manchester Digital to produce the opening film for the 2012 awards. We couldn’t decide what to produce, so contacted our friend Chip – a renowned Executive Creative Director. He very kindly stepped in and said he’d do the film himself, which was brilliant, after all, he is a genius.

So here he is giving the rest of us mere mortals some advice about creativity and life in general – remember everyone – your work is an armadillo.

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