FinNode is currently conducting a study of successful Enterprise 2.0 deployments to help companies measure the benefits and avoid the pitfalls of implementing enterprise social networks and collaboration technologies. Preliminary findings point to an over-emphasis on the technology, and not enough effort applied to the people side of the equation. In this video, Pekka Parnanen interviews collaboration expert and book author David Coleman about what makes some enterprise 2.0 deployments thrive while others languish.