The Motion Project was a collaboration between a lot of clever creative people working together to create a machine that turns motion into music. The client for the project, Frucor (makers of V energy drink), together with their agency Colenso BBDO, kitted-out a warehouse space for this project to grow in and gathered together a group of talented people from a number of creative fields.
We created and designed the live visual spectacle with a music video being produced from the results. We wanted it to be clear that the technology was real and actually being played live. The interface plays a key role in illustrating the idea of the instrument and we designed it to highlight the audio being controlled by the dancer. Design elements like real time tracking and samples being drawn on as they are played all add to authenticity of the performance. The visuals are all created live and the music video is essentially a real document of the night.
Check out the tech behind the project here:
Paul Sanderson - fugitive.co.nz
Creative Chairman: Nick Worthington
Creative Director: Aaron Turk
Art Director: Jae Morrison
Art Director: Lachlan Palmer-Hubbard
Copywriter: Graeme Clark
Group Account Director: Tim Ellis
Account Director: Samantha Parsons
Senior Account Manager: Stefanie Robertson
Account Executive: Eileen Cosgrove-Moloney
Planner: Andy Mcleish
Frucor Beverage LTD
Marketing Manager: Luke Rive
Senior Brand Manager: Cormac Van Den Hoofdakker
DOP: Renaud Maire
Camera: Clint Rarm, Dan Max
Editor: Tim Mauger
Colourist: Pete Ritchie
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