Prosperity is rising in Xi'an China, and Ivy Funds Executive Vice President Mike Avery explores the changes first hand in this episode of The World Covered. "For the next thirty years, there is a very clear investment path for us to follow."
Ivy Funds was named Barron’s “Best Mutual Fund Family” for the past five years. To bring Ivy Fund’s powerful story to life, we produced a documentary series called The World Covered, that followed the Ivy funds team from their home offices in Kansas City to points throughout the world.
Using documentary video, the campaign lets portfolio managers and analysts across several continents speak about the firm’s unique process in their own words. In this video we travel to Xi’an, China, where portfolio manager Mark Avery and his team met with local officials and survey construction sites in the Shaanxi province.
The World Covered was fully integrated into a campaign developed by our agency partners, which spanned print, broadcast, digital and social, including print advertising that featured QR codes directing readers to a microsite where they can view the documentaries.
We even edited television commercials from the footage, which were broadcast on targeted financial channels, such as CNBC.
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