Nathan Reddy is South Africa's most awarded brand specialist having fetched 55 gold, 105 silver and eight grand prix Loeries over 10 years, as well as winning numerous international awards and being published both locally and internationally. Reddy’s GRID branding agency, started in 2004, has a wide range of prominent clients, including Toyota, Boardmans, Standard Bank, Proudly South African and the Apartheid Museum.

At the 2009 Design Indaba Expo Pecha Kucha, Reddy talked about brand creation looking at seven brands developed by GRID, including Virgin Mobile, Brand South Africa, Converse and Exclusive books, and he emphasized that “branding is not just about pretty pictures”.