Salt - 'Everything's Better' Technical Breakdown

It’s true that everything is better with a little salt. However with every salt crystal there was a ton of work to be down to create our landscapes and seamless transitions. Using a range of practically shot elements, CG particles and well-designed vignettes, we wanted to show off all of the effort that went into carefully crafting on of our favorite spots.

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Production Company: Scholar

Directors: William Campbell, Will Johnson

Executive Producer: Rachel Kaminek

Senior Producer: Emily Gleicher

Art Director: JP Rooney

Technical Director: Henry Foster

VFX Technical Director: Yates Holley

3D Artists: Damon Snyder, Andy Kim, Tim Katawaki and Dony Permedi

Matte Painter: James Levy

Compositors: Brian Williams, Matt Lavoy

Client: The Salt Institute

Agency: Grey San Francisco