Mike Moran, Internet and digital marketing expert, instructor, and coach, mikemoran.com says he doesn't believe any one really knows what it takes to excel at Internet marketing. This is because he himself is an alleged expert at Internet marketing (author of several books on the subject) and doesn't know if he excels at Internet marketing, which is actually the secret to excelling at Internet marketing. If you ever did figure out all there is to know about Internet marketing it will change in ten minutes. You need curiosity and understand how Internet marketing is more about marketing and less about the Internet. We focus too much time on the technology, says Mike, when the real focus should be on the marketing. In digital marketing, you have to think about what your company's strategy is and then figure out how digital marketing fits into it.
To learn more about Mike Moran, please visit: mikemoran.com
Mike is the co-author of the best-selling 2005 book Search Engine Marketing, Inc. (along with fellow search marketing expert Bill Hunt), which is now in its Second Edition (2008). Mike is also the author of the acclaimed Internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike also writes for the Biznology® newsletter and blog, as well as a regular column for Search Engine Guide.
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