ISOJ 2012: SEO to SMO Q&A

From SEO to SMO: The increasing impact of social media on journalism

Chair: Dan Gillmor, founding director of the Knight Center for Digital Media Entrepreneurship at Arizona State University

Carmen Cano, digital managing editor, The Dallas Morning News

Chip Cutter, content editor, LinkedIn

Borja Echevarria, deputy editor, El Pais, Spain

Laura Evans, vice president, research & chief experience officer, The Washington Post

Jen Lee Reeves, interactive director of KOMU-TV and associate professor at the Missouri School of Journalism