Si was producing his first full studio album in 7 years after focusing on virtually every other conceivable format and output of music. Being a very personal and important part of his musical evolution Si contacted us to collaborate on the new visual material that would be needed to promote the album.

Brief
Less of a brief than an overall theme to inspire the project. The concept, and title of the album, are representative of how Si views his personal work, how he channels the deepest waveform generating corners of his mind into a controlled explosion of unique self expression. Breaking out of the order and patterns of everyday life, Si views his artistic musical output as his own personal ‘Permission to Explode’.

Approach
Not a music video as such, more an experimental short intended to visually embody the sonic direction of the album. The challenge was to embrace the concept of hyper-creativity and attempt to harness this with just the right amount of rhythm and order.

Our approach was to marry the multi-layerd, eccentric, characteristics of the album with an equally rich and complex approach. Drawing on a mixed media palette we combined 3D scanning, projections, stop motion, scripting, live action & CGI with the aim of creating a unique aesthetic in the true spirit of the project.

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