Run Dem Crew Youngers is a project initiated by east London music producer Charlie Dark that aims to provide a younger generation with the tools to change their lives through sport and creativity.

In this film, Nike Sportswear follows Olivier, Venetia, Skinny Macho and P-Casso for six weeks as they prepare to run the British 10K, Powered by Nike+.

From training sessions to hanging with friends; exploring their creativity and attending special events this film documents their journey to completing the UK’s most iconic road race.


Music: Scott Garcia "It's A London Thing 2012" (p) 2012 Ice Cream Records

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