"SodaStream is launching a social movement to create an annual “Unbottle the World” day on July 16, aimed at rallying support against the dangers of plastic bottle pollution.

This day will be marked by environmental activities happening in major capital cities and social media. The movement will also call on the UN to establish a “Bottle-Free Day” as an international observance." (facebook.com/SodaStream)

This video is showcasing the advertising for this campaign in Melbourne/CBD in Australia in July 2012.

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