Spillover of pro-environmental behaviour: Generalizing, a license to anti-social behaviour, or neither?

Aarhus University, Denmark

In this presentation, I will introduce the phenomenon of spillover of pro-environmental behaviour and its theoretical foundations, summarize the evidence supporting/challenging spillover, and discuss possibilities for optimizing the chances of positivespillover effects. I will end with a discussion on future research on spillover including key research questions and promising research designs.

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