(Art Directed and Copywrited by Bennett Austin and Leila Moussaoui)
Every athlete strives to beat their personal best. That's why the Nike Shadow glasses were created: to challenge athletes everywhere to compete against a true benchmark of their development: themselves.
Linking with Nike+, Shadow overlays previous workout data onto the glasses' display, allowing users to literally compete with their past performances.
Using technology similar to the Google's Glass Project, a screen displays a live avatar of past workouts, along with vital stats that provide a better perspective of their workout.
With every milestone reached, points are earned which can then be redeemed to unlock custom workout routines, exercises, and races from select pro-athletes.
Nike Shadow: the only challenge that truly matters is the one you bring.
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