Adam Levine and Maroon 5 tapped feature/spot helmer, Peter Berg to conceive and execute the concept. Working through Pony Show Entertainment, Mr. Berg had written a narrative where Adam Levine is a fighter in and out of the boxing ring. Competing in low end venues to make ends meat, we see Adam training for the fight while intercutting moments of his life with his wife, Minka Kelly, and their child. The tale unfolds as what seems to be an happy wife, adjusted nuclear family. However a look, a glance can speak a thousand words, and when Adam leaves for the night of the fight, Minka packs her life and leaves him, no longer able to handle being a fighter’s wife. Adam returns from winning the fight to empty house having lost the war.
KILT provided the finishing and color grading for the spot. The material was a mixture of Alexa footage and 5D. The 5D material was run through the MAZE process which brought the heavily compressed material into a professional workflow. The grading was performed by Andy Mac Owner/Creative Director of KILT Studios. The video premiered last month.
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