Under the auspices of VH1, we developed a one hour entertainment special for the Virgin brand. The format was a live, entertainment cocktail, completely taking place within the confines of Virgin’s flagship mega store in Times Square, NYC. The show featured celebrity guests, live performances, games, musical tributes and captured the essence of the Virgin Mega brand---all the entertainment anyone could want under one roof and in one television show. We were involved in every aspect of the project as lead creative producers and developed ancillary promotional materials for the brand.

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