30-second TVC for Friends of the Earth's annual "Power Smart!" energy conservation campaign in Hong Kong. Since its first launch in 2006 the summer-long, citywide contest had conserved over 60 million kWh units of electricity.

FoE (HK) believes that to combat climate change, having a "Power Smart!" attitude at all times is the key sustainable strategy and solution.

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director / videographer / editor -- Thomas Lee
second camera -- Season Xu
additional videography -- Edwin Lee
designer -- Dave Choi
producer -- Janet Fok and Chloe Mok
music -- Celeste by Les Enfants

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