TECHCITYINSIDER100: Shopcade is part of a powerful new generation of social commerce, allowing people to shop online, sharing interests and consumer recommendations along the way. In under two years, the site now offers 70 million branded products at any one time, and has 4.6 million product views each week. Nathalie Gaveau, the ex-founder of French online shopping success story PriceMinister, is its founder and CEO. She explained to Julian Blake how technology, especially mobile, is changing the way we shop forever

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