The theater owners on the panel discuss the pros and cons of owning a theater, dealing with distributors, and facing the digital conversion. Theater owner Bill Coppard estimates the amount of time it would take to recoup expenses of a projection conversion to digital; given even ideal conditions, the prediction is dire. While the world of movies may be going digital, the movie theater owner has to examine all of the potentially negative repercussions, as well as the advantages, of making the switch.

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