SHORTLIST EXPERIMENTAL VIMEO + AWARDS 2012
The artist is the blank canvas that changes every act.
The intervention in the supermarket goes by various nuances of the total absolute pleasure to disgust, an outbreak within a prison called consumption. The public space is used as a stage of subversion and dialectics with consumers in a peaceful but strong way.
The original soundtrack was composed from audio recordings in supermarkets around the world (Sao Paulo, Brazil / Mexico City, Mexico / Mumbai, India / New York, USA / Beijing, China), sounds of shopping carts, people, packages, cash registers and all the noises we hear in a supermarket.
"O curta brasileiro que está entre os selecionados do Vimeo Awards 2012 segue o princípio geral do melhor cinema de horror: a transformação de alguém numa monstruosidade e uma crítica social esfregada na sua cara. Eis o humano de hoje, pelo avesso."
Jornalista e mestre em comunicação pela UFPB
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