The second film from our fantastic interview with David Hieatt, co-founder of Hiut Denim.
Anyone, almost anywhere, can access information to learn how to do pretty much anything, and probably in '5 minutes' or '3 easy steps'.
Of course this doesn't mean you'll learn how to get good at it, and as David explains in this film, just because you can do something it doesn't mean that you should.
So as we all gain a basic understanding of how things are made, its increasingly likely to be those coffee and cheese makers who stay narrow, stay focused and put the hours in who will succeed.
A simple, yet powerful lesson in doing one thing well.
For more visit eatbigfish.com.
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