In July 2012 Louis Vuitton will present a dedicated digital experience celebrating the inspirational words of Muhammad Ali, with the participation of calligrapher Niels Shoe Meulman and word artist Yasiin Bey (formerly know as Mos Def) at

Louis Vuitton's advertising agency Ogilvy Paris requested our help at Apollo Studios to find the right artist for the campaign and handle the negotiation + music and sound design.

Agency : Ogilvy Paris
Managing partner : Romain Lartigue
Creative director : Kurt Novack
Art director : Adrien Havet
Copywriter : Amandine Julian
Account director : Dalila Joly
Art buyer : Annette Hallum
Digital producer : Talla Seck

Production House: Steam Films
Managing Partner: Jennifer Sykes
Executive Producer: Krista Marshall
Director: Stuart A. McIntyre
Producer: Paul Matthews
Cinematographer: Kris Belchevski
Camera Operators: Stuart Cameron, Claudio Manni, Luis Moreira

Editing: Posterboy
Executive Producer: Michelle Lee
Editor: Stephan Sora

Colour: Alter Ego
Executive Producer: Greg Edgar
Colourist: Wade Oldman

Online: Motor VFX
Flame Artist: Daniel Kelly

Music House: Apollo Studios
Executive Producers: Benedicte Luneau, Koo Abuali, Phillipe-Aubert Messier, Yan Dal Santo
Music: Mathieu Brault, Daenen Bramberger, Mike Wise
Vocals : Michael Mooney
Sound Design: Yan Dal Santo

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