Aftermath was a DWI spot that showcased the random tragedy caused by a drunk driver. What began as a wonderful graduation celebration for a budding surgeon instantly became a nightmare. Our concept wanted the look and feel to take place at dusk, right after the disaster. We had one day to shoot this commercial that had to take place in a 30 minute period of dusk. We set out to use negative fill and large solids to control the daylight, block the sun and create a mood that felt like dusk.
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