Kristina Halvorson, author of "Content Strategy for the Web", CEO of Brain Traffic, and founder of Confab: the Content Strategy Conference, answers audience questions at the London Content Strategy Meetup. Kristina talks about the second edition of her book, what's changed in the industry in the last 3 years, how to sell content strategy to your organisation, which disciplines we can steal from, and how to demonstrate value to your stakeholders.

Recorded live at the "Content Strategy for the UK Government" event organised by the London Content Strategy Meetup on 19 April 2012. togetherlondon.com/events/meetup

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