Davide Casali, better known as Folletto, is an user experience designer and startup advisor with a hybrid background in design, psychology and technology.
Believing as Leonardo DaVinci reportedly said that "Simplicity is the ultimate sophistication", he is specialised in social experience design, behaviour change and motivation applied to interactive and social systems. With Gianandrea Giacoma he developed Motivational Design, a method to work with social complex systems. His objective is to change for better the quality of life of the people through the products he's designed, building over the complexity of any experience the simplest possible interaction.
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