As content strategy people, we need to learn about sales, metrics, figures, change management, PR, and marketing, if we’re going to get our content strategy adopted by our companies and our clients. Which means stepping out of our comfort zones, and having the courage to learn about other disciplines. Kate shows us how, by sharing her recent experiences doing exactly that.

Recorded live at The Book Club during the Content Strategy Lightning talks event on 29 May 2012, organised by the London Content Strategy Meetup. togetherlondon.com/events/meetup

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