It started as a conversation I was having with Brett Roberts regarding options for promoting NZ online at a time when tourism was taking a hit from the current economic climate. From there we discussed the proposed National Cycleway and this lead to a conversation about “crowd sourcing” images that people have already tagged as New Zealand to construct a demo from our shipping Silverlight 2 technology.

This conversation tied in well with a looming keynote slot at WEB09 where I had a 5-10 minute demo slot. The biggest problem was that I only had three days to build the “demo-ware” prototype and present it to a room full of web influential's!