Steffan Aquarone explains how to optimise your online videos for SEO.
In the last two years, online video has moved from a 'nice to have' extension to television advertising, through to a strategic marketing tool. This newly updated report reflects this evolution, and covers a range of topics, including whose departments and budget online video fits into, how to define KPIs, set and define different strategies and measure return-on-investment.
The 49-page guide covers everything you need to know about this space, covering both the creative and technical aspects of online video. The comprehensive report includes commentary from leading industry experts, and is full of real-life examples of brands already using online video for marketing.
The new version of the report also contains sections on online video for off-site engagement and for on-site optimisation.
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