Rob Rokoff is the Vice President of Business Development for LeadiD, where he drives business and channel partnerships for the LeadiD Platform. At APSCU 2012, we had the chance to sit down with Mr. Rokoff to learn more about LeadiD and its mission. LeadiD is focused on identifying what Rokoff calls “the missing piece—“ the origination point of leads. Here, Rokoff shared with us the process involved in finding this missing piece, as well as who can benefit from LeadiD’s Platform.

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