I find this stuff really interesting. It's inevitable that on-line and the content production models spoken about will be the way forward. It is just so difficult to get the money for the productions from the very companies that it will benefit. They can't seem to see the change around the corner...well it's basically here isn't it. Keep 'em coming Steve, very informative.

I heard that youtube is going down and that people soon will have to pay / month to upload videos, this can be up to 100$.

here is an article about it. I knew this would happen, but will people still use it then or will it only be for the elite.

businessinsider.com/is-youtube-doomed-2009-4

This is my favorite episode so far. I agree with Gary about the big screen. I think some people will still want to go out for a flick, but I think the hugely overpriced business model will be dramatically effected by this net video movement.

As always, just when I get right into the episode it ends. Oh well only a month until episode 11...

Another great episode Steve. Couple things. First, I think there is going to be a huge demand for online delivery for features as long as we can get it right away to our own home theatre system. But what is missing here is that there is still a large part of the population that enjoy the social aspects of enjoying a movie together. Movies hopefully generate an emotional response being among other people is another dynamic that is part of the whole experience.

I believe we are on the edge of a total shift in the way products are advertised. This shift has really been forced into reality with the economic downturn. The most successful companies are going to be those that realize that promoting their product or service is more about the journey and not the destination. People want to feel like they are part of something.

Loving the thought provoking content.

Great video, really interesting discussion. My only complaint was that the food looked really good and no one was eating! I know it's difficult to make it not look like a staged event, but maybe start the video without the food and then have it arrive and have a middle segment where it's just the four of you sitting around making small talk like you would during a meal. Just hope no one spills any red sauce on their shirt...

I can really understand and see what you're getting at Steve, the idea of the web show that lives on a companies site. In a loose way, thats what i do everyday on my site. The athletes that are in the features are affiliated with certain companies and brands - if they do a good job then people want the stuff they're using and will go spend money. Just like on vimeo and exposure room where people are obsessed with the gear that people use to get the shots.

I really like the idea of the changing business model too - again, thats what i do everyday. New ideas come through emails and phone calls every day to me - its a very flexible environment to roll out new ideas. Especially with technologies like Wordpress where there can be so much user interaction - you get a good idea whether the new content is liked in a short space of time.

I would bet that a company like Apple will release a apple TV - literally a iMac that has TV built into it. It will hook up to the internet and have a native safari app in it. Between itunes and the internet, this new apple TV will allow you to watch longer and higher quality content.

Videos are nearly always produced with the end format in mind. So at the moment, all videos are going to be the smaller youtube style videos. Until a new end format (like the apple tv thing) comes out - the content will probably stay the same. The second people know that there web based production can now be seen on a 30" plasma via the internet - they will start to make content for that.

As usual, my 2 cents worth :) I like the new line up of guys....

Interesting. At about 5:50 in the shot lingers on an Adidas logo. That aside, they seem to be discussing the model that Proctor & Gamble have used for about the past 50+ years. Produce a show, unrelated to your product (soap operas) and feature it in an environment rich in product messages (ads) The only difference is online.
It seems on-line, in its current incarnation, is a single viewer medium. Theatrical and TV are more social--even if the only other person in the room is your cat. Making on-line more social will be the trick...asking your buddy to look over your shoulder, while social, doesn't quite get there.

I like the new cast. All seem to have well thought out plans of their own, but very willing to listen to each other. All except that Steve dude. heh

Great episode Steve! The editing seems to be getting better.

As a business owner I love the idea of creating webisodes to bring customer and potential customers back to my site. Step one is getting them to the site. Step two is selling them something. I think I'm going to use this idea.

Thanks!

thanks Ashley,
I don't know why people are fighting me on this concept. It works. what's you business, let me help you spec out a show?
Steve

Steve there is nothing wrong with your approach the issue is most companies have yet to figure out how to convert traffic/hits into dollars.

There are still 3 basic categories used to generate revenue on the net.

1. Subscriptions
2. Advertising
3. Commerce

But the majority of companies are using their sites as electronic brochures and have yet to understand how or why to go to the next level.

Your approach is right on target you are simply ahead of the market.

Really enjoying this series. Thanks for making them. I do have one criticism with this episode. I find the editing has far too many cuts. Maybe I'm a bit old school but, I think when the subject is interesting as it is is here and with the conversation being so calm quick cuts are disorientating.
Apart from that, congratulations on a great series.

Great series, great ideas, love to watch them, but agree with the previous comment, at the beginning FilmFellas pace was less districting, and it was easier to watch;
anyways, thanks for the show;

Very nice picture and content. I wonder which system are you using for the smooth traveling around the table.
Thanks for sharing your expertise with us...

Love these shows! If you put this on any other commercial site i would defiantly visit it every month AND i would subscribe to email alerts of new products, it wouldn't mater what they where selling! :)

Rant:
I think as a filmmaker there is an em bread novelty of getting your work shown on the silver screen, there is a stariotypical idea that THATS when you'v 'made it'.

Now with the internet flourishing, that idea is starting to change. Filmmakers don't have to wait for months to hear what people/public really think of their work.

This is great as it will help to refine each filmmakers work thought criticism and praise communicated much faster.

But i do agree that there will always be the novelty of going out to the cinema.
What I would like to see is cinema companies taking the inishative and start to embrace the most viewed/liked Indi-internet films/videos voted by the public and have one screen dedicated to them.
So when you go to the cinema it would be like a lucky dip collection. Therefore giving the little guy a chance to get on the big screen and at the same time putting the power in to the hands(clicks) of the net public.
Rant over :)

Steve while I like your idea that brands could fund projects that reside on their sites in order to attract people, I don't think the numbers add up. I follow probably a maximum of about five TV shows at any time throughout the year and I don't think I'm all that different from the average person. Even if the average person followed ten shows, or even twenty, if every brand had their own show vying for the attention of the internet at large, there's going to be an unimaginable glut of content and not nearly enough viewers. And that doesn't even take into account that these shows would be effectively competing with network-funded shows with much higher budgets and production values, teams of writers, established actors, etc.

Regarding the supposed death of theatrical distribution, I doubt this very much. The arguments everyone have raised are all pretty valid, but they only account for a tiny part of the value of theatrical cinema; there is no discussion of the value of "going to the movies" which is the complete opposite of watching something at home. Will people stop taking their dates to dinner and a movie? No way. There is a magic about cinema that is more than the sum of its parts. It simply cannot be replicated by the internet.

The internet is great, but we gotta remember that there is still a real world out there, and it's pretty great too.

I have had this idea for about a year now. You guys are right. i always know when I'm being advertised to and I hate it. When I go to a theater I can hear people in the rows behind me making fun of obvious product placement. It's a joke. if a brand hosted a show that had nothing to do with that brand people wouldn't bat an eye but would still get marketed to. It's like Safeco field. The Seattle mariners aren't going to try and sell you insurance, no one at the stadium will, it's just a fun time. yet what's the first insurance company you think of if you live in Seattle? (A: Safeco)