"The installation is the centerpiece of London’s new NikeFuel Station at Boxpark and turns the retail experience into a sport by transforming the user into a digital mutli pixel avatar."

Sound Design and Audio Interaction for a motion sensitive installation with sound and music feedback at Boxpark London: Nike+ FuelBand Interactive Experience – a motion sensitive installation where consumers see a life size, digitized reflection on a LCD wall that reacts with movement to create a stunning piece of digital art that can be shared with friends via social networks.

Commissioned by onformative / AKQA London.


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