Moon Communications turned to The DMCI to produce and direct a variety of content concepts they had developed for Westfield's multi-platform Autumn/Winter Fashion Brands Campaign.
‘SHIMMER SHINE’ is all about glitter & glints, sparkles and shiny goodies. Our curious ladies stumble through their magic door and spy an assortment of amazing sparkly shoes. When they put them on, the world erupts with glitter and gold and sparkly goodness. And finally, as the shoes keep control, the women disappear ‘Dorothy’ like… and the cycle continues. A glitzy 70’s, disco vibe influences the fashion and was reflected in this treatment which is a mix of Singin’ in the Rain, Saturday Night Fever and Wizard of Oz.
The DMCI worked with MOON's creative and accounts teams, to bring their ideas to life and produce 4 Premium Fashion Brand spots as well as a large variety of HOW TO and Fashion focus content.
The four Premium Fashion spots – Ladylike, 60’s, Shimmer & Shine and Print Clash feature choreographed scenarios paying tribute to a variety of era’s and the Westfield Fashion Brands inspired by them.
The spots were shot over 2 action packed days with 3 dancers, choreographer Leah Howard and a team of stylists. These spots combined with the HOW TO content, are part of a broad media campaign that rolled out for TV, iPad, iPhone, Interactive Web and In-store use.
*DIRECTOR’S CUT varies slightly from tailored web version.
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