Mechanical Dream has been inspired by the news that Crvena Zastava, former Yugoslavia's state car factory (now in Serbia), had been sold to Italian automobile magnate Fiat. The video deals with culture and social phenomenon which this event has triggered.
Being a major industry product of the former communist state, Crvena Zastava cars contributed both in a historic and a symbolic way to creation of the “authentic” national identity of Yugoslav nations. Yet, they were entirely imitating Fiat car models from the very beginnings of the factory. In accordance to ambitions and paradoxes of the system that produced them, those cars represented something of a collective “mechanical dream”, which was synonymous to the 20th century progressive West and of its consumer-driven society; USA was actually the market where Crvena Zastava ("red flag") reached its exportation peak! After the break apart of Yugoslavia in 1990’s, which was followed by general collapse of its economy (lead by the same car factory), the image of socialist society changed dramatically: its “authentic” values disappeared and its former identity was deconstructed entirely. The new fate of the factory (as that of many other factories in "countries in transition") and its social reality bring a “solution” for that crisis; a solution whose consequences remain unknown when viewed through lens of economic and cultural colonialism.
Mechanical Dream introduces the viewer to the local reality of Crvena Zastava. Following the visit to the factory and its location, the video displays the current factory architecture and cityscape by using relay of static shots and moving camera. Its narration consists of the parts from interviews with the factory's former and current employees. Intimate expectations, fears and the mood of the locals towards the moment of transformation have been “neutralized” and “concealed” by the artist's monotonous reading of their statements. The video is intermitted by short inserts from old Zastava TV commercials found on Youtube.
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