THE VOID [ An Investigation into Korean Beauty ] : PCM A/W 2012

The new PARKCHOONMOO F/W 2012 Collection is inspired by and an investigation into the roots of one of the most important aesthetics of Korean beauty : Yeo Baek ( The Void ) and an attempt to reintroduce and reinterpret it for this new and challenging century.

Yeo Baek is one of the cornerstones of Korean Zen Art and refers to unfinished and undifferentiated space left within design , paintings , landscapes and so on to give a feeling of emptiness , freedom and the beauty of nature. It is similar to the Japanese Zen terms "Wabi / Sabi" which refer to the natural beauty of age , decay and things being left incomplete. What few westerners realize is that the idea of "wabi/sabi" was influenced heavily by the raw beauty of Korean pottery brought into Japan.The difference is that this Korean void is based on communication exceeding time and form, while Wabi / Sabi is based in a world of solitude and simplicity which lack time and form.

The nature of the void is that it has no shape or boundaries,and is not something that can be touched, seen, or easily defined in words. Yet through the relationship between seen and unseen,material and spiritual, self and other, interior and exterior, it is continually expanding, forming new meanings,and producing diverse effects. A space in which a kind of energy resides, it is something invisible yet apparent to the eye, something that can be analyzed but that must be grasped through bodily feeling. Clearly showing the aesthetic character and spiritual values of Korean art, the aesthetic of the void retains its place in many forms of Korean artistic culture to this day.

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