Friday 1 April 2011, 19:15-20:45, Auditoire Droits de l’Homme
University of Geneva, Switzerland

Social media has transformed the way we communicate and the way we interact in an interconnected world. Traditional ways of igniting social change and doing good are quickly giving way to new social and mobile media tools that empower individuals and crowds to mobilize for causes. The potential of these changing dynamics and communities of awareness are immense and are changing the way we solve global challenges.

Claudia Gonzalez
Head of Marketing at the Global Fund
Follow: @globalfundnews

Mark Horvath
Activist and Ambassador for Homeless People and Founder of InvisiblePeople.tv
Follow: @invisiblepeople

Marcia Stepanek
NYU Professor, Author and Publisher of Cause Global: Social Media for Social Change
Follow: @CauseGlobal

Jigar Mehta and #18DaysInEgypt
Get a sneak preview of this groundbreaking project - a crowdsourced documentary that will tell the story of the Egyptian revolution by those who were a part of it. The project invites those on the ground who witnessed and participated in the protests from January 25th to February 11th to tag and send in their videos, sms texts, posts, and tweets, and take part in this citizen-driven crowdsourced video. Jigar Mehta, the journalist and filmmaker behind the project will talk about the making of the documentary and the role of social media in the Egyptian revolution.

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