Microsoft were pitching to become the new IT supplier to British Airways. Their tender document was 160 pages of necessarily dry and technical content. Seren Partners, the creative agency advising Microsoft, hired Darren to create an animation that would show the tangible impact of Microsoft's proposals to BA's own staff.
Microsoft loved the work so much that the team wore T-shirts printed with the characters from the video to the presentation. They won the business.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?