IconNicholson Social Retailing®

IconNicholson developed Social Retailing® to help designer Nanette Lepore reach out to the youth market. By integrating Web 2.0 into the physical retail store, the system allows in–store shoppers to virtually connect with anyone, anywhere in the world to receive real–time shopping feedback. The video features footage from a trial run of the system at the Bloomingdale’s flagship store in Manhattan, which increased sales for Lepore four–fold. Social Retailing® was selected by Time Magazine as one of the Best Inventions of 2007.