A video for the 24 Hours of Innovation Event, sponsored by the boardofinnovation.com, highlighting Pfizer's approach to social innovation inside the company and how it leveraged the Spigit software to support an internal idea managment site. Kristin Peck (SVP, Strategy and Innovation), Roopa Unnikrishnan (Sr Director, Strategy and Innovation), and Steve Jordan (Sr Mgr, Worldwide Technology) offer stories, surprises, and lessons learned in making the rollout a success.