"Old McSpammer had a farm, e-i-e-i-oh,
And on that farm he built some links, e-i-e-i-oh

With a backlink here, and a backlink there,
Here a link, there a link,
Everywhere a link, link..."

You get the idea. Back in the day, building your own network of sites designed to link to each other and build link popularity was an easy way to help boost your rankings. Nowadays though, link farming is an almost surefire way to get yourself into some big trouble with the engines.

Watch this week's Whiteboard Friday to learn why link farming is a bad idea, and how the engines are so quick to identify it.